Milan Jakovchevski
Full-stack product manager building tools people actually use. 10+ years across code, design, and product.
I've spent over 10 years building products from three angles: code, design, product. That stack matters. I can prototype fast, debate engineers on feasibility, and know when design is fighting the user model.
At Personio, I focus on the Performance & Development app. The unglamorous truth: most performance management is theater. Annual reviews nobody believes in. Goals set in January, forgotten by March. Feedback that arrives too late to matter.
We're fixing that. The goal: performance tools teams actually want to use — no HR mandate required.
Lead Product Manager
2021 - PresentPersonio
Leading Performance & Development product area. Shipping tools that make continuous performance management actually work, not just exist.
Product Designer & Product Manager
2018 - 2021H4
Owned the document library product for a LegalTech startup rethinking financial document workflows for some of the world's largest financial institutions.
Front-end Developer
2012 - 2018Innologica
Full-stack IC at a Swiss tech boutique. Shipped production web products for SMBs across the DACH market — the years that taught me what PMs usually guess at.
Information Architect
20124Ward
Where it started. Wore PM, designer, and IA hats before the titles were distinct — structuring information for humans before it was called UX.
A decade of building products. None of these came from a book.
Fall in love with the problem
Stay skeptical of your solution. Most PMs flip this. They fall for their idea, then hunt for problems it solves.
Prototype beats PRD
I'd rather show a clickable fake in 2 hours than write 10 pages nobody reads. Code is cheaper than consensus.
Ship two-way doors fast
One-way doors slow. Most decisions are reversible. The crime isn't getting it wrong. It's taking three months to try.
Good strategy pisses someone off
If your roadmap excites everyone, you're lying to someone. That's how you know it has a point of view.
The best product work is invisible
If users notice your feature, you probably over-designed it. Great PM work feels inevitable, not impressive.
Starter kits, playbooks, and sharp takes on building products with AI tools.
Claude Code starter kit for Product Managers
A practical setup guide for PMs who want to use Claude Code for product discovery, spec writing, and prototyping. No engineering background required.
Codex for PMs: from zero to your first agent
How to set up OpenAI Codex as a product thinking partner. Includes templates for competitive analysis, user interview synthesis, and roadmap pressure-testing.
Updated Feb 2026
© 2026 Milan Jakovchevski